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Frequently asked questions

Enquiring about safety?
Q: The health and happiness of your pet is our #1 priority. We do not include horse meat in any of our VIP pet foods. We know you may be concerned following the recent recall of raw pet meat sold by a knackery in Gippsland VIC, and we hope the below information helps put your mind at ease.

Our team is available and ready to help answer any questions you have, simply call us at 1800 732 573 (option 1).

Q: Do you use horse meat in any of your products?

No, we do not include horse meat in any of our pet foods. We encourage our customers to review our product packaging as we list all ingredients in line with the Australian Standards to ensure you can make an informed decision as a pet parent when purchasing our products.

Q: Do you source meat from the knackery in Gippsland Victoria?

No, we do not source any meat from knackeries. We source all our meat from well-known and trusted Australian suppliers who must meet our strict quality and safety requirements to supply to us.

Q: Are any of your products impacted by the raw meat recall in Gippsland Victoria during July 2021?

No. None of our products are impacted by this recall.

Q: How do you know your products are safe?

We are pet parents too and feed our RPF products to our own dogs and cats with confidence. As such, we take the quality and safety of our products very seriously. We are members of the Pet Food Industry Association of Australia (PFIAA) and produce all our products in line with the Australian Standards (AS5812), within factories accredited to meet global food standards such as the SQF global food standards. These manufacturing standards address all quality control aspects associated with manufacturing pet foods, including the management of raw material selection and handling, factory management, product formulation, process monitoring as well as control and labelling consistency of finished pet foods. Additionally, as part of our PFIAA membership all our factories are 3rd party audited to ensure we are compliant with the Australian Standards

V.I.P. Petfoods
Q: Where are V.I.P. Petfoods products made?

V.I.P. Petfoods are proudly Australian made.

Q: Where can I buy V.I.P. Petfoods products?

V.I.P. Petfoods products are available in the petfood chiller or meat section in all leading supermarkets. All of our stockists are listed on our stockists page. We recommend contacting our retail partners directly to check which V.I.P. Petfoods products are ranged in your local store.

Q: Can I recycle V.I.P. Petfoods packaging?

Yes, you can recycle all V.I.P. Petfoods mince trays in your local council recycling bin and you can rinse and recycle V.I.P. Petfoods dog rolls and plastic pouches by dropping it into your nearest REDcycle collection bin. There are participating supermarkets all around Australia. Find the nearest REDcycle drop off point near you.

Q: How much should I feed my pet?

Dogs and cats have different dietary requirements based on their size, breed and age. Follow the recommended feeding guide on the individual pack or consult your veterinarian. It is important not to over feed your pet, as it can lead to weight gain.

Q: Can I just feed my dog chilled food?

Our dog rolls and cooked meatballs are designed to be a complete and balanced source of nutrition for your dog, so you can feed it every day. However, a varied diet can bring both health and happiness to your dog so a mixed feeding approach, combining chilled, wet and dry food may help keep things interesting and tails wagging at every meal time.

Q: Are all V.I.P. Petfoods products ready to serve?
Yes. All our products can be served straight from the pack and there is no cooking or preparation required. Our chilled mince and meatballs can be served straight from the pack and chilled rolls simply need to be removed from the package and diced before serving - either on their own or as a topper with dry dog food.